Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.

2017

• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
• 21 percent of investment professionals use web traffic to derive data.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 45 percent of companies run at least some big data workloads in the cloud.
• More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
• Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
• Businesses that use big data saw a profit increase of 8–10 percent.
• Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.