The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.

2019

• 14 percent of investment professionals use credit card and POS software data to derive data.
• Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
• 62 percent of retail businesses see competitive advantages from information and analytics.
• 55 percent of North American businesses have adopted big data analytics.
• By 2020, there will be 2.7 million job postings for data science and analytics roles.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
• Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
• 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.