Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
2017
- The amount of data generated each second in the banking sector will grow 700 percent by 2020.
- 95 percent of businesses need to manage unstructured data.
- Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
- By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
- Businesses that use big data saw a 10 percent reduction in overall cost.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
