Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
2017
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
- Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
- By 2020, there will be 2.7 million job postings for data science and analytics roles.
- 95 percent of businesses need to manage unstructured data.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
