Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
2018
Source: Forbes
- Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
- Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
- 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
- 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
- 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- 29 percent of investment professionals use expert networks to derive data.
- In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
- 29 percent of investment professionals use search trends to derive data.
