Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.

2018

• 21 percent of investment professionals use web traffic to derive data.
• The big data industry will be worth an estimated $77 billion by 2023.
• Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
• In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
• 36 percent of investment professionals use web scraping to derive data.
• People generate 2.5 quintillion bytes of data each day.
• Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
• 90 percent of the world’s data was created between 2015 and 2016 alone.
• 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
• Businesses that use big data saw a profit increase of 8–10 percent.