Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
2018
Source: Forbes
- People generate 2.5 quintillion bytes of data each day.
- 45 percent of companies run at least some big data workloads in the cloud.
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- 40 percent of businesses say they need to manage unstructured data on a frequent basis.
- Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- 29 percent of investment professionals use expert networks to derive data.
- Businesses that use big data saw a profit increase of 8–10 percent.
