Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.

2021

• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
• Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
• 36 percent of investment professionals use web scraping to derive data.
• 29 percent of investment professionals use expert networks to derive data.
• 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.