In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
2017
- 45 percent of companies run at least some big data workloads in the cloud.
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
- 29 percent of investment professionals use search trends to derive data.
- 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
- 90 percent of IT professionals plan to increase spending on BI tools.
- 95 percent of businesses need to manage unstructured data.
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- 29 percent of investment professionals use expert networks to derive data.
- Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
- Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
