In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
2017
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- 36 percent of investment professionals use web scraping to derive data.
- 53 percent of companies are adopting big data analytics
- Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
- 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
- 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
- The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
- 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
- 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
