In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.

2018

• People generate 2.5 quintillion bytes of data each day.
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
• 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
• By 2020, there will be 2.7 million job postings for data science and analytics roles.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.