Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.

2017

• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
• The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
• Businesses that use big data saw a 10 percent reduction in overall cost.
• By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
• Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.