Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.

2020

• The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
• 90 percent of the world’s data was created between 2015 and 2016 alone.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• People generate 2.5 quintillion bytes of data each day.
• 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
• 95 percent of businesses need to manage unstructured data.
• 90 percent of IT professionals plan to increase spending on BI tools.
• Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
• Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
• 62 percent of retail businesses see competitive advantages from information and analytics.