Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.

2020

• Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
• People generate 2.5 quintillion bytes of data each day.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• 55 percent of North American businesses have adopted big data analytics.
• 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
• More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
• 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.