Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.

2017

• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• People generate 2.5 quintillion bytes of data each day.
• Businesses that use big data saw a 10 percent reduction in overall cost.
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
• 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
• 29 percent of investment professionals use search trends to derive data.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
• 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
• More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments