Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.

2017

• 29 percent of investment professionals use expert networks to derive data.
• 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• The amount of data generated each second in the banking sector will grow 700 percent by 2020.
• 45 percent of companies run at least some big data workloads in the cloud.
• Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
• More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
• 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.