Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.

2019

• The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
• 45 percent of companies run at least some big data workloads in the cloud.
• 90 percent of IT professionals plan to increase spending on BI tools.
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
• 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.