By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors

2018

• Businesses that use big data saw a 10 percent reduction in overall cost.
• 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• People generate 2.5 quintillion bytes of data each day.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• By 2020, there will be 2.7 million job postings for data science and analytics roles.
• 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• 62 percent of retail businesses see competitive advantages from information and analytics.