By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.

2018

• 90 percent of the world’s data was created between 2015 and 2016 alone.
• In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
• 53 percent of companies are adopting big data analytics
• The big data industry will be worth an estimated $77 billion by 2023.
• 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
• By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
• 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.