90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.

2018

• More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
• 45 percent of companies run at least some big data workloads in the cloud.
• People generate 2.5 quintillion bytes of data each day.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
• In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
• 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
• By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
• The amount of data generated each second in the banking sector will grow 700 percent by 2020.