83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.

2018

• Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
• 40 percent of businesses say they need to manage unstructured data on a frequent basis.
• 62 percent of retail businesses see competitive advantages from information and analytics.
• By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
• The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
• 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
• 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
• 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.