8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition

2018

• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
• 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
• Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
• 29 percent of investment professionals use expert networks to derive data.
• 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
• 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• 29 percent of investment professionals use search trends to derive data.