8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition

2018

• By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 36 percent of investment professionals use web scraping to derive data.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
• Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
• Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
• Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.