70 percent of investment professionals use “alternative data” or plan to do so in the next year.

2019

• 21 percent of investment professionals use web traffic to derive data.
• 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• 29 percent of investment professionals use search trends to derive data.
• 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
• 40 percent of businesses say they need to manage unstructured data on a frequent basis.