62 percent of retail businesses see competitive advantages from information and analytics.

2018

• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
• 62 percent of retail businesses see competitive advantages from information and analytics.
• 55 percent of North American businesses have adopted big data analytics.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• Businesses that use big data saw a profit increase of 8–10 percent.
• In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
• By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.