59 percent of executives say big data at their company would be improved through artificial intelligence (AI).

It comes from studies conducted by PwC and reflects the growing belief among business leaders that AI can significantly enhance the management and use of big data within their organizations​. This view is supported by the recognition that AI can improve processes like data analysis, pattern detection, and decision-making, making it easier to derive value from the vast amounts of data businesses collect.

The importance of this statistic lies in the fact that many companies struggle to fully capitalize on their big data investments. The tools and methods to extract insights from data have often been immature or difficult to scale. AI can bridge this gap by automating complex analytics tasks, improving data quality, and enabling more accurate predictions, helping organizations make data-driven decisions faster and with greater precision​.

A data consulting firm can assist companies in this area by implementing AI solutions tailored to their specific needs. These firms can help integrate AI tools to streamline data processes, improve data governance, and ensure that data is prepared for AI use. Additionally, data consultants can provide the expertise needed to align AI initiatives with business goals, ensuring a higher return on data investments. They can also support organizations in overcoming challenges such as data silos, incomplete data, or bias in data, which are critical for successful AI implementation​

• 53 percent of companies are adopting big data analytics
• The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
• Businesses that use big data saw a profit increase of 8–10 percent.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• 29 percent of investment professionals use search trends to derive data.
• By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
• 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
• In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
• The big data industry will be worth an estimated $77 billion by 2023.