59 percent of executives say big data at their company would be improved through artificial intelligence (AI).

It comes from studies conducted by PwC and reflects the growing belief among business leaders that AI can significantly enhance the management and use of big data within their organizations​. This view is supported by the recognition that AI can improve processes like data analysis, pattern detection, and decision-making, making it easier to derive value from the vast amounts of data businesses collect.

The importance of this statistic lies in the fact that many companies struggle to fully capitalize on their big data investments. The tools and methods to extract insights from data have often been immature or difficult to scale. AI can bridge this gap by automating complex analytics tasks, improving data quality, and enabling more accurate predictions, helping organizations make data-driven decisions faster and with greater precision​.

A data consulting firm can assist companies in this area by implementing AI solutions tailored to their specific needs. These firms can help integrate AI tools to streamline data processes, improve data governance, and ensure that data is prepared for AI use. Additionally, data consultants can provide the expertise needed to align AI initiatives with business goals, ensuring a higher return on data investments. They can also support organizations in overcoming challenges such as data silos, incomplete data, or bias in data, which are critical for successful AI implementation​

• 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
• 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
• 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
• 29 percent of investment professionals use search trends to derive data.
• The big data industry will be worth an estimated $77 billion by 2023.
• People generate 2.5 quintillion bytes of data each day.
• 21 percent of investment professionals use web traffic to derive data.
• 95 percent of businesses need to manage unstructured data.
• 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
• Businesses that use big data saw a profit increase of 8–10 percent.