50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.

2018

• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• People generate 2.5 quintillion bytes of data each day.
• By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
• By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
• By 2020, there will be 2.7 million job postings for data science and analytics roles.
• 95 percent of businesses need to manage unstructured data.
• 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• 29 percent of investment professionals use search trends to derive data.