40 percent of businesses say they need to manage unstructured data on a frequent basis.

2019

• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
• The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
• 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
• More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
• Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• Businesses that use big data saw a 10 percent reduction in overall cost.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• 21 percent of investment professionals use web traffic to derive data.