29 percent of investment professionals use search trends to derive data.

2019

• Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
• 90 percent of the world’s data was created between 2015 and 2016 alone.
• The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
• People generate 2.5 quintillion bytes of data each day.
• Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
• Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
• 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.