21 percent of investment professionals use web traffic to derive data.
It originates from studies focused on the use of alternative data in investment decisions. Web traffic data has become an increasingly valuable resource for investors, providing insights into customer behavior, market trends, and business performance in near real-time. This data allows investors to assess a company’s digital presence, user engagement, and overall growth trajectory. Such insights can inform better investment decisions, especially in a world where traditional data sources alone may not offer the complete picture.
Web traffic data is considered part of “alternative data,” which also includes metrics like app usage, search trends, and social media activity. The growing reliance on these sources illustrates a shift in the investment industry, where more diverse data points are used to create a comprehensive analysis of market conditions and company performance
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This information is important because it highlights the increasing use of non-traditional data in financial markets, enabling investors to stay competitive by leveraging insights that are not readily available through conventional financial reports.
- Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
- 29 percent of investment professionals use search trends to derive data.
- 36 percent of investment professionals use web scraping to derive data.
- 14 percent of investment professionals use credit card and POS software data to derive data.
- 29 percent of investment professionals use expert networks to derive data.
- People generate 2.5 quintillion bytes of data each day.
- 55 percent of North American businesses have adopted big data analytics.
- 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
- In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
- In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
