21 percent of investment professionals use web traffic to derive data.
It originates from studies focused on the use of alternative data in investment decisions. Web traffic data has become an increasingly valuable resource for investors, providing insights into customer behavior, market trends, and business performance in near real-time. This data allows investors to assess a company’s digital presence, user engagement, and overall growth trajectory. Such insights can inform better investment decisions, especially in a world where traditional data sources alone may not offer the complete picture.
Web traffic data is considered part of “alternative data,” which also includes metrics like app usage, search trends, and social media activity. The growing reliance on these sources illustrates a shift in the investment industry, where more diverse data points are used to create a comprehensive analysis of market conditions and company performance
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This information is important because it highlights the increasing use of non-traditional data in financial markets, enabling investors to stay competitive by leveraging insights that are not readily available through conventional financial reports.
- The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
- 95 percent of businesses need to manage unstructured data.
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
