14 percent of investment professionals use credit card and POS software data to derive data.
2019
Source: The Hill
- Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
- 55 percent of North American businesses have adopted big data analytics.
- By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
- 90 percent of IT professionals plan to increase spending on BI tools.
- Businesses that use big data saw a profit increase of 8–10 percent.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
