21 percent of investment professionals use web traffic to derive data.
It originates from studies focused on the use of alternative data in investment decisions. Web traffic data has become an increasingly valuable resource for investors, providing insights into customer behavior, market trends, and business performance in near real-time. This data allows investors to assess a company’s digital presence, user engagement, and overall growth trajectory. Such insights can inform better investment decisions, especially in a world where traditional data sources alone may not offer the complete picture.
Web traffic data is considered part of “alternative data,” which also includes metrics like app usage, search trends, and social media activity. The growing reliance on these sources illustrates a shift in the investment industry, where more diverse data points are used to create a comprehensive analysis of market conditions and company performance
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This information is important because it highlights the increasing use of non-traditional data in financial markets, enabling investors to stay competitive by leveraging insights that are not readily available through conventional financial reports.
- Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- The amount of data generated each second in the banking sector will grow 700 percent by 2020.
- 62 percent of retail businesses see competitive advantages from information and analytics.
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- 36 percent of investment professionals use web scraping to derive data.
- The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
- 40 percent of businesses say they need to manage unstructured data on a frequent basis.
- Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
- The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
