21 percent of investment professionals use web traffic to derive data.
It originates from studies focused on the use of alternative data in investment decisions. Web traffic data has become an increasingly valuable resource for investors, providing insights into customer behavior, market trends, and business performance in near real-time. This data allows investors to assess a company’s digital presence, user engagement, and overall growth trajectory. Such insights can inform better investment decisions, especially in a world where traditional data sources alone may not offer the complete picture.
Web traffic data is considered part of “alternative data,” which also includes metrics like app usage, search trends, and social media activity. The growing reliance on these sources illustrates a shift in the investment industry, where more diverse data points are used to create a comprehensive analysis of market conditions and company performance
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This information is important because it highlights the increasing use of non-traditional data in financial markets, enabling investors to stay competitive by leveraging insights that are not readily available through conventional financial reports.
- Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
- 90 percent of the world’s data was created between 2015 and 2016 alone.
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
- Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
- 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
