29 percent of investment professionals use search trends to derive data.

2019

• 14 percent of investment professionals use credit card and POS software data to derive data.
• 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 36 percent of investment professionals use web scraping to derive data.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
• People generate 2.5 quintillion bytes of data each day.
• The big data industry will be worth an estimated $77 billion by 2023.
• 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).