70 percent of investment professionals use “alternative data” or plan to do so in the next year.

2019

• Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
• 29 percent of investment professionals use search trends to derive data.
• In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
• 45 percent of companies run at least some big data workloads in the cloud.
• Businesses that use big data saw a profit increase of 8–10 percent.
• By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
• By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
• 55 percent of North American businesses have adopted big data analytics.