70 percent of investment professionals use “alternative data” or plan to do so in the next year.

2019

• 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
• 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
• 45 percent of companies run at least some big data workloads in the cloud.
• 21 percent of investment professionals use web traffic to derive data.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 53 percent of companies are adopting big data analytics
• 62 percent of retail businesses see competitive advantages from information and analytics.