70 percent of investment professionals use “alternative data” or plan to do so in the next year.

2019

• Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
• The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
• 14 percent of investment professionals use credit card and POS software data to derive data.
• Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
• 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
• Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
• 62 percent of retail businesses see competitive advantages from information and analytics.
• Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• 29 percent of investment professionals use search trends to derive data.