Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.

2018

• In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
• Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
• 29 percent of investment professionals use expert networks to derive data.
• 36 percent of investment professionals use web scraping to derive data.
• Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
• More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
• Businesses that use big data saw a 10 percent reduction in overall cost.
• The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
• 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.