79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.

2018

• More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
• 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• Businesses that use big data saw a 10 percent reduction in overall cost.
• The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
• 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
• The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
• Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
• By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
• 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles