Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.

2017

• The amount of data generated each second in the banking sector will grow 700 percent by 2020.
• The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
• More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 62 percent of retail businesses see competitive advantages from information and analytics.
• 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.