Businesses that use big data saw a profit increase of 8–10 percent.

2019

• 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 29 percent of investment professionals use search trends to derive data.
• By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• 45 percent of companies run at least some big data workloads in the cloud.
• 70 percent of investment professionals use “alternative data” or plan to do so in the next year.