Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.

2019

• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
• 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
• 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
• Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
• More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
• 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
• 90 percent of the world’s data was created between 2015 and 2016 alone.