People generate 2.5 quintillion bytes of data each day.

2016

• 40 percent of businesses say they need to manage unstructured data on a frequent basis.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
• By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• 29 percent of investment professionals use search trends to derive data.
• Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
• 95 percent of businesses need to manage unstructured data.
• 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
• 90 percent of IT professionals plan to increase spending on BI tools.