Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
2017
- 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
- 90 percent of IT professionals plan to increase spending on BI tools.
- 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
- 40 percent of businesses say they need to manage unstructured data on a frequent basis.
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- 21 percent of investment professionals use web traffic to derive data.
- The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
- 14 percent of investment professionals use credit card and POS software data to derive data.
- 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
- 36 percent of investment professionals use web scraping to derive data.
