Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.

2020

• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
• In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
• 95 percent of businesses need to manage unstructured data.
• People generate 2.5 quintillion bytes of data each day.
• 36 percent of investment professionals use web scraping to derive data.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• 29 percent of investment professionals use expert networks to derive data.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.