Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
2020
Source: McKinsey Global Institute
- By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
- Businesses that use big data saw a profit increase of 8–10 percent.
- 36 percent of investment professionals use web scraping to derive data.
- 55 percent of North American businesses have adopted big data analytics.
- 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
- 29 percent of investment professionals use search trends to derive data.
- People generate 2.5 quintillion bytes of data each day.
- 90 percent of the world’s data was created between 2015 and 2016 alone.
