Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.

2021

• Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
• 29 percent of investment professionals use search trends to derive data.
• 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
• 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
• In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
• Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
• Businesses that use big data saw a profit increase of 8–10 percent.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.