About Data Ideology

Your business relies on data that supports decision making and business processes throughout the enterprise.

Business and technology teams have been misaligned with a lack of understanding that’s resulted in very complex data environments.  The consequences of limited collaboration can be seen in departmentalized solutions, multiple versions of the truth, and limited data governance.

Data is changing the way you do business and with a data revolution upon us, everyone is struggling to keep up.  It’s not just about the volume and complexity of data, it’s about harnessing the value of your data for a strategic advantage.

We take a different approach to data by providing our ideology to your data challenges.

In this age of digital transformation organizations must shift their thinking to not just survive but thrive.  That’s where Data Ideology can help.  It’s Your Data, Our Mindset!


Toby George is the founder of Data Ideology (DI), a professional services firm that focuses on helping clients leverage their data assets to become value generators for their organization.  Toby has deep experience developing and executing data management strategies, Business Intelligence practices, and complex analytic solutions.  Committed to going the extra mile for his clients, he prides himself on operating with integrity and forging strong bonds with the people and organizations he serves.

He has worked in information technology for fifteen years, spending time in various roles in consulting to ultimately business development leadership. He has extensive experience leading data management and analytics projects, standing up operational analytics programs for multi-billion-dollar organizations, solving complex business problems through analytics, and acting as a trusted partner to the C-suite.  After seeing time and again how organizations struggle to make sense of their data investments, he launched Data Ideology with an eye toward making a difference and helping customers unleash the value of their data assets.

Today, he is widely recognized for his insight into data management and analytics, his effective client-focused approach, his experience managing complex engagements, his devotion to process improvement and his ability to deliver value customers need.

Toby is a graduate of the University of Pittsburgh, where he earned his Bachelor of Science in Information Services and his Master of Business Administration.  Toby is also part time Adjunct Faculty at the Katz Graduate School of Business at Pitt, focusing on experienced based learning in consulting.


Mike Sargo is the VP of Enterprise Analytics.  A Proven Business Intelligence / Analytics leader and trusted advisor with over 17 years of experience leading, architecting, implementing, and delivering enterprise analytics, business intelligence, and enterprise data management solutions.

My past experiences in business intelligence / analytics and enterprise data management have led to my current role at Data Ideology. I enjoy working with the region’s top business and technology executives to transform their organizations by leveraging their valuable data assets and streamlining the delivery of information.

As technology, has continued to evolve there’s a tremendous opportunity for organizations to take advantage of their diverse data assets to deliver new analytics across a broader user base in a timelier fashion.

I have the unique experience of working across a very broad and diverse set of customers with various technologies. Many customers struggle for a various reasons and I would love to discuss how I can help your organization monetize your data assets and deliver value to your organization..

• BI Solution Architecture
• BI Strategies and Roadmaps
• Business Value Justification (TCO/ROI)
• Sales Strategy & Account Planning
• Business Development
• Competitive Differentiation
• Implementation Best Practices
• Sales Consulting / Sales Engineering

BI Platforms:
• Microsoft Power BI (PBI)
• Oracle Business Intelligence (OBIEE)
• IBM Cognos
• SAP Business Objects (BOBJ)
• Microsoft SQL Server Reporting Services (SSRS)
• QlikView
• Tableau
• Tibco Spotfire