About Data Ideology
Your business relies on data that supports decision making and business processes throughout the enterprise.
Business and technology teams have been misaligned with a lack of understanding that’s resulted in very complex data environments. The consequences of limited collaboration can be seen in departmentalized solutions, multiple versions of the truth, and limited data governance.
Data is changing the way you do business and with a data revolution upon us, everyone is struggling to keep up. It’s not just about the volume and complexity of data, it’s about harnessing the value of your data for a strategic advantage.
We take a different approach to data by providing our ideology to your data challenges.
In this age of digital transformation, organizations must shift their thinking to not just survive but thrive. That’s where Data Ideology can help.
It’s Your Data, Our Mindset!
Meet Our Team
Chief Executive Officer & Founder
Toby George is the CEO and Co-Founder of Data Ideology with over 16 years of experience in developing and executing data management strategies, Business Intelligence methodologies, and complex analytic solutions. Toby is a graduate of the University of Pittsburgh, where he earned his Bachelor of Science in Information Services and his Master of Business Administration. He is experienced in leading data management and analytics projects, standing up operational analytics programs for multi-billion-dollar organizations, solving complex business problems through analytics, and acting as a trusted partner to the C-suite. Toby is also part time Adjunct Faculty at the Katz Graduate School of Business at Pitt, focusing on experienced based learning in consulting.
Chief Data and Analytics Officer & Founder
Mike Sargo is Chief Data and Analytics Officer and Co-Founder of Data Ideology with over 18 years of experience leading, architecting, implementing, and delivering enterprise analytics, business intelligence, and enterprise data management solutions. Mike is a graduate of both, the University of West Virginia where he earned his Bachelor of Science in Management Information Systems, and of Mountain State University where he earned his Master of Science in Strategic Leadership. He has extensive experience leading enterprise wide preservation and modernization projects focusing on data strategy, analytics roadmapping, solution architecture & design, and implementation.
Business Intelligence Architect
Chris Mitchell is a Business Intelligence Architect with over 25 years of IT and business experience encompassing the entire SDLC. His areas of expertise are Data Analysis, Business Analysis, Data Modeling, and building Business Intelligence solutions that meet the needs of the business. Chris received his Bachelor’s degree from the University of Pittsburgh and completed his MBA at the University of South Carolina. Chris’ passion is all things data and has experience in several industries including Utilities, Energy, Manufacturing, and Health Insurance.
Manager of Data and Analytics
Rebecca Gazda is a Manager of Data and Analytics Consulting with over 12 years in Data and Analytics, Statistics, and Data Team Management. Rebecca received her Bachelor’s degree from Saint Vincent College and continued to the PhD program at the University of South Carolina where she received her Master’s in Behavioral Neuroscience. She has experience in several industries including Healthcare, Academia, and Clinical Research.
Victor Hwang is a Solution Architect with 12 years of Data Intelligence experience helping many clients build their data solutions. Victor received his Bachelor’s of Science from Columbia University. His areas of expertise include data integration, data modeling, process optimization, BI reporting and visualizations.
Wess Amara is a Senior Consultant with 9 years of experience in driving cross-functional assessments and implementations. Having moved to Pittsburgh after obtaining a Master of Science from Marshall University, Wess’ areas of expertise include analytics, government funded healthcare, and cybercrime.
Karen Trader is a Business Intelligence Consultant with over 8 years of experience working on reporting, analysis, and implementation of new strategies to optimize ROI. Karen completed her Master of Science in Business Analytics from Grand Canyon University. She’s passionate about leveraging a well-designed data model to drive insights for the business. Karen is originally from Monterrey, Mexico and she has worked both nationally and internationally. She enjoys working with cross-cultural teams and all levels of stakeholders to achieve business goals.
Data Warehouse Architect
Scott Keith is a Data Warehouse Architect with 18 years of experience implementing data warehouse solutions. His areas of expertise include Data Architecture, ETL, and Business Analytics. Scott received his Bachelors of Science from Norwich University and has worked in retail, digital marketing, education, healthcare, and supply chain industries.
Manager of Analytics
Jennifer Hunter is a Manager of Analytics Consulting at Data Ideology with more than 7 years of experience encompassing many areas of reporting, analytics, and mathematics. She earned a B.S. in Mathematics Education from IUP and a Master’s in Computational Mathematics from Duquesne University. Jenn’s areas of expertise include reporting and data analysis and visualization having previously worked with retail, CPG, and higher education related data. Jenn also enjoys serving in technological training capacities that enable clients to learn new BI tools and make better decisions with data.
Braden Kiser is a Senior Consultant with 8 years of experience in BI/DW from the defense and government industries. Braden received a Bachelor’s Degree in Sociology from Duquesne University. His areas of expertise are in data transformation initiatives and analysis for multiple defense projects.