About Data Ideology

Your business relies on data that supports decision making and business processes throughout the enterprise.

Business and technology teams have been misaligned with a lack of understanding that’s resulted in very complex data environments.  The consequences of limited collaboration can be seen in departmentalized solutions, multiple versions of the truth, and limited data governance.

Data is changing the way you do business and with a data revolution upon us, everyone is struggling to keep up.  It’s not just about the volume and complexity of data, it’s about harnessing the value of your data for a strategic advantage.

We take a different approach to data by providing our ideology to your data challenges.

In this age of digital transformation, organizations must shift their thinking to not just survive but thrive.  That’s where Data Ideology can help.

It’s Your Data, Our Mindset!

Meet Our Team

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Toby George

Chief Executive Officer & Founder

Toby George is the CEO and Co-Founder of Data Ideology with over 16 years of experience in developing and executing data management strategies, Business Intelligence methodologies, and complex analytic solutions. Toby is a graduate of the University of Pittsburgh, where he earned his Bachelor of Science in Information Services and his Master of Business Administration. He is experienced in leading data management and analytics projects, standing up operational analytics programs for multi-billion-dollar organizations, solving complex business problems through analytics, and acting as a trusted partner to the C-suite.  Toby is also part time Adjunct Faculty at the Katz Graduate School of Business at Pitt, focusing on experienced based learning in consulting.

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Mike Sargo

Chief Data and Analytics Officer & Founder

Mike Sargo is Chief Data and Analytics Officer and Co-Founder of Data Ideology with over 18 years of experience leading, architecting, implementing, and delivering enterprise analytics, business intelligence, and enterprise data management solutions. Mike is a graduate of both, the University of West Virginia where he earned his Bachelor of Science in Management Information Systems, and of Mountain State University where he earned his Master of Science in Strategic Leadership. He has extensive experience leading enterprise wide preservation and modernization projects focusing on data strategy, analytics roadmapping, solution architecture & design, and implementation.

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Chris Mitchell

Business Intelligence Architect

Chris Mitchell is a Business Intelligence Architect with over 25 years of IT and business experience encompassing the entire SDLC. His areas of expertise are Data Analysis, Business Analysis, Data Modeling, and building Business Intelligence solutions that meet the needs of the business. Chris received his Bachelor’s degree from the University of Pittsburgh and completed his MBA at the University of South Carolina. Chris’ passion is all things data and has experience in several industries including Utilities, Energy, Manufacturing, and Health Insurance.

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Rebecca Gazda

Director of Consulting

Rebecca Gazda is a Director of Consulting with over 12 years in Data and Analytics, Statistics, and Data Team Management. Rebecca received her Bachelor’s degree from Saint Vincent College and continued to the PhD program at the University of South Carolina where she received her Master’s in Behavioral Neuroscience. She has experience in several industries including Healthcare, Academia, and Clinical Research.

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Wess Amara

Manager of Consulting

Wess Amara is a Manager of Consulting with 9 years of experience in driving cross-functional assessments and transformations. Wess obtained a Master of Science in Technology Management from Marshall University where he focused on information systems. His areas of expertise include analytics, healthcare payer applications, and cybercrime.

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Karen Trader

Senior BI Consultant

Karen Trader is a Senior Business Intelligence Consultant with over 8 years of experience working on reporting, analysis, and implementation of new strategies to optimize ROI.   Karen completed her Master of Science in Business Analytics from Grand Canyon University. She’s passionate about leveraging a well-designed data model to drive insights for the business.  Karen is originally from Monterrey, Mexico and she has worked both nationally and internationally. She enjoys working with cross-cultural teams and all levels of stakeholders to achieve business goals.

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Jennifer Hunter

Manager of Analytics

Jennifer Hunter is a Manager of Analytics Consulting at Data Ideology with more than 7 years of experience encompassing many areas of reporting, analytics, and mathematics. She earned a B.S. in Mathematics Education from IUP and a Master’s in Computational Mathematics from Duquesne University.  Jenn’s areas of expertise include reporting and data analysis and visualization having previously worked with retail, CPG, and higher education related data.  Jenn also enjoys serving in technological training capacities that enable clients to learn new BI tools and make better decisions with data.

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Braden Kiser

Senior Consultant

Braden Kiser is a Senior Consultant with 8 years of experience in BI/DW from the defense and government industries. Braden received a Bachelor’s Degree in Sociology from Duquesne University. His areas of expertise are in data transformation initiatives and analysis for multiple defense projects.

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Gregory Gentile

Data Warehouse Architect

Gregory Gentile is a Data Warehouse Architect with over 20 years of IT and business experience in enterprise data architecture, analytics, master data management, and software development. Gregory is a graduate of Edinboro University of Pennsylvania where he received his Bachelor of Science in Computer Science and minor in Mathematics. Gregory has extensive experience in leading, developing, and implementing cutting-edge software products/processes to address business opportunities and fulfill customer needs with backgrounds in healthcare, manufacturing, supply chain, and mortgage banking services.


Steven Hlavek

Senior Consultant

Steve Hlavek is a Senior Consultant with 6 years of experience in the healthcare industry focusing on analytics, report development, and automation. He specializes in state contractual reporting and CMS/NCQA reporting for regulatory requirements, specifically those related to HEDIS, claims, and clinical information. Steve has a Master’s Degree in Competitive Intelligent Systems (Data Analytics) from Robert Morris University.


Jim Saint

Business Analyst Consultant

Jim Saint is a Business Analyst with close to 25 years of experience in Banking, Energy, and all types of Data Analytics. He earned a B.A. in History from the University of Pennsylvania and began work in Electronic Cash Management soon after. He has subsequently worked in Retail Energy sector focusing on Electronic Data Interchange, Load Forecasting, Structured Pricing, Finance and Decision Support, and Back Office Operations, with a strong concentration in heavy data analytics. He enjoys leveraging his analytical and problem-solving expertise to provide management and customer insights into critical and relevant issues.

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Mike Jacisin

Senior Consultant

Michael Jacisin is a Senior Consultant with 13 years of Pittsburgh-based healthcare experience, primarily in the government funded programs area. He earned his Bachelors of Science in Management Information Systems while attending West Virginia University and immediately found his niche in data in the healthcare field.  Mike has extensive knowledge ranging from the inbound claims and membership files, all the way to the final remittance advice and encounter files.

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Eric Leuthold


Eric Leuthold is a Manager with over 8 years of experience in data analysis and business intelligence. He enjoys creating data models and visualizations that allow users to gain insights into their business. He has extensive experience creating and managing KPIs and reporting that drive results, and has expertise in procurement initiatives. Eric received a Bachelor’s degree from Ohio University in Management Information Systems.

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Phil Stieg

Senior Consultant

Phil Stieg is a Senior Consultant with over 13 years of IT and business experience focusing on Analytic and Reporting solutions to meet the needs of the business. His areas of expertise include ETL processes, data modeling, data governance, BI reporting and visualizations. Phil received his bachelors degree from the University of Pittsburgh and has worked across several industries including Healthcare, Retail, Distribution and Manufacturing.

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Ken Virostek

Data Warehouse Architect

Ken Virostek is a Data Warehouse Architect with over 10 years of experience delivering business intelligence solutions. His passion is providing critical insights to his business customers by leveraging his skills in enterprise data architecture, dimensional modeling, and business process transformation. He has a growing interest in modern data visualizations and the technologies and processes used to build them. Ken earned his Bachelor of Science in Computer Engineering from Penn State Behrend. He has experience across several business units within Manufacturing and Pharmaceutical industries.

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Eric MacCallum

Senior Consultant

Eric MacCallum is a Senior Consultant with over 5 years of experience in data analytics and decision support roles. His experience includes academic, government, and non-profit work in which he implemented and created cutting edge solutions while delivering robust visualizations. He earned a B.S. in Actuarial Sciences from the University of Pittsburgh and a M.S. in applied mathematics from IUP. Eric’s area of expertise is in implementing dynamic solutions through process automation and rigorous statistical methodology.

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Margaret Simmons


Margaret Simmons is a Consultant with 2 years of experience in data analytics and BI development. Her experience includes marketing, higher education, and healthcare. She earned a B.S. in Information Science from University of Pittsburgh. Margaret’s main interests include PowerBI development, data discovery, and streamlining business processes


Joe Shields

Data Warehouse Architect

Joe Shields is a Data Warehouse Architect with over 15 years of experience designing and implementing data driven software solutions. He has expertise in dimensional data modeling, ETL systems and building platforms in today’s modern cloud architecture. Joe graduated from Penn State University with a B.S. in Information Science and Technology. His diverse background includes working in the Healthcare industry in addition to Software, Research and Academia.